The Blue Horizon Blog

When a financial slowdown approaches, the smartest businesses look for areas where their investment has the best leverage. Today, the greatest…

To identify what market to enter, and where to innovate, you’ll need to talk to customers and potential customers, a lot. Discover what problems…

Some startups put the cart in front of the horse. Don’t do that. Found a company. Create a product. Get product-market fit, i.e., determine…

With the Great Exuberance behind us and more restructuring pain ahead of us, it’s clear that we’re back to the standard Rule of 40 in startup land…

So there’s a lot of stress today in venture and in public SaaS stocks. As perhaps there should be, given the insane run we had during the peak…