Blue Horizon’s reading list is a curated collection of articles for SaaS founders and management teams. We are entrepreneurs and operators who have lived through the process of founding and scaling software companies. Here are the articles and resources we found useful this week.
5 Interesting Learnings from Braze at $260,000,000 in ARR
by Jason Lemkin, saastr.com
$500k+ deals make up half their revenue, and $1m deals 37%…So big deals fuel the growth at Braze.
126% NRR Overall, and 135% in their $500k+ customers.
the past several quarters Braze has doubled its new customer growth, from 22%-29% to 48% today
2016 customer cohort spends 3.2x more today.
Does Business Growth Hinge on Customer Success? We Think yes.
by OpenView Partners
Regardless, the best CS teams leverage a combination of data from product usage, customer interactions, billing and accounting teams, and other information sources to drive key decisions and surface relevant actionable insights related to their users. This data-centric mentality is essential and the first step in building a high-performance CS team, but there are several other key pillars that contribute to it as well.
6 Trends that Will Shape Product Management in 2022
Talent scarcity will hamper growth
The entire organization will seek greater visibility into product
An information tsunami may overwhelm unprepared teams
More products will meet people where they work
Resiliency remains critical in uncertain times
Processes will become more flexible
Pitchbook Problems? 3 Ways Technology Can Help
by Synthesis Technology
Benefits of an automated pitchbook strategy:
1. Increased Productivity
2. Better Risk Management
3. Consistent Branding
In the very early days (<$10k MRR), a SaaS startup grows on average by 4.4% every month. That’s 68.0% annualized. As it continues its march towards the $50k MRR mark, it grows by 3.1% every month or 44.9% annualized. Over time, as the company reaches a sizeable revenue, growth slows down a bit but remains well over 2% per month.
Blue Horizon acquires and invests in profitable software businesses with stable recurring revenue streams. The Blue Horizon platform combines long-term capital and industry expertise with an operating model that enables businesses and their leaders to focus on growth and profitability.