The Blue Horizon Blog
SaaS Reading List: Tips for Founders, Truths for Customer Success Leaders, AI Adoption
Entrepreneurs learn a number of lessons and tips along their journey. Go big from day one, 10x products win, markets are more important than…
SaaS Reading List: Defining Strategy, Content Automation, SaaS Revenue Growth Trends
Over time, as new exit options emerged, companies could either plan to win or play to make plan. Both were good ways to make money. But those…
SaaS Reading List: Product-Market Fit, Bootstrapped Benchmarking Metrics, Founder-led Sales
Product-market fit is not a startup problem, but something every single company needs to be thinking about. This is especially true during…
SaaS Reading List: SaaS Metrics Dangers, Great Marketing Machines, Revenue Growth Rates
Used as a framework for making business decisions and investments, the understanding of a DCF is very valuable. Many software company founders…
SaaS Reading List: Large Language Models, Balance Sheets, Recruiting Talent
Should we evolve this way, there are any number of questions around user privacy, data controls, regulation, not to mention how product…
SaaS Reading List: Knowing Your SaaS Product, Fastest Growing Software Sectors, Unrealistic Goals
My lesson learned: everyone has to know the product cold in a startup. And especially, everyone that interfaces with customers and prospects…