The Blue Horizon Blog
SaaS Reading List for September: State of the Cloud, Spending Benchmarks, Hype & Inefficiency, AI Panel
There’s been a pivot from growth at all costs to driving profitability. Today, the top 10 highest BVP Cloud Index companies are driving an…
SaaS Reading List for August: Inefficient Growth, Embracing Startup Failures, Churn Analysis
Most venture backed software companies have built bad habits of inefficiency since their founding and investors have supported it in…
SaaS Reading List for July: Dangers of Copying Success, Learnings from Zscaler, Bootstrapped Metrics
Historically, org structure sins were hidden by the abundance of capital and expectation of high cash burn in pursuit of revenue growth. But now…
SaaS Reading List for June: Upgrading Functional Areas, Product-Market Fit, Marketing Teams
Now’s the time to upgrade the startup’s functional areas. While growth rate is still one of the biggest drivers of valuation, there’s a mind…
SaaS Reading List for May: SaaS Spending Growth, Marketing Funnels, Tailored Shareholder Reports
Gartner has its latest report and predictions out. They see overall SaaS spend still growing a very healthy 18% in 2023 to almost $200 billion…
SaaS Reading List for April: New Tailored Shareholder Rule, Change in Burn Multiples, Lifetime Value
Beginning in July 2024, mutual fund and ETF shareholders will begin receiving Tailored Shareholder Reports. These will be shorter, with a…