The Blue Horizon Blog
SaaS Reading List for November: SaaS Contribution Margins, Customer Success Leadership, B2B Sales
Knowing your contribution margin is about capital discipline. Do you know where you’re spending your money? Are you mindfully investing it…
SaaS Reading List for October: Net Revenue Retention, Gross Dollar Retention, User Feedback
The beauty of Net Revenue Retention (NRR) is that it tells you what you want to know – once you acquire customers, what happens to…
SaaS Reading List for September: Customer Success and Economic Downturns, Retention, Add-Ons
When a financial slowdown approaches, the smartest businesses look for areas where their investment has the best leverage. Today, the greatest…
SaaS Reading List for August: Product-Market Fit, High Churn, Retention vs. Acquisition
To identify what market to enter, and where to innovate, you’ll need to talk to customers and potential customers, a lot. Discover what problems…
SaaS Reading List for July: Startup Branding, Software Spending, Improving Free Trials
Some startups put the cart in front of the horse. Don’t do that. Found a company. Create a product. Get product-market fit, i.e., determine…
Blue Horizon Software Acquires Majority Interest in Nirvana Financial Solutions
CHICAGO, July 15, 2022 — Nirvana Financial Solutions Inc. and Blue Horizon Software Holdings, a Chicago-based SaaS platform focused on acquiring and operating high-quality…