The Blue Horizon Blog

Usage-based companies are split in how they incorporate usage in their pricing with half adopting a largely usage-based or pay-as-you-go…

While you can define them in different ways, I think a pretty standard way of defining the pipeline sources is as follows: Marketing, also known…

Pipeline coverage is a pretty simple concept: it’s the dollar value of the pipeline with a close date in a given period divided by the new…

High growth (over 40% annualized) almost requires a greater than 100% net retention. Viewed another way, the turbo-boost of having your…

Dave Kellogg’s slides from SaaStr 2021 which were designed to help startup founders, CEOs, and C-level executives have a little…

We weren’t self-service freemium. We had wonderful humans helping make our customers successful, and that took time. The more…