The Blue Horizon Blog
SaaS Reading List for October 22: SaaS Retention Benchmarks, Customer Adoption, Messaging
High growth (over 40% annualized) almost requires a greater than 100% net retention. Viewed another way, the turbo-boost of having your…
SaaS Reading List for October 08: Marketing for CEOs, Public-to-Private Valuations, and GitLab S-1
Dave Kellogg’s slides from SaaStr 2021 which were designed to help startup founders, CEOs, and C-level executives have a little…
SaaS Reading List for September 24: Customer Onboarding, Satisfaction Metrics, and Mailchimp
We weren’t self-service freemium. We had wonderful humans helping make our customers successful, and that took time. The more…
SaaS Reading List for September 09: SaaS Pricing, Usage-Based Pricing, and Long Sales Cycles
If your customers demand predictable bills, then perceived pricing is the way to go. The question is do they prefer it or do they demand…
SaaS Reading List for August 27: Founder Journeys, Churn, SaaS Funding, and Core SaaS Metrics
As a founder, you’re so close to the business. You know when it’s really working, as opposed to when the metrics look…
SaaS Reading List for August 13: Core Attitudes, Great Communication, and PLG Sales Strategies
People’s core attitudes fall into one of two categories: a fixed mindset or a growth mindset. With a fixed mindset, you…