The Blue Horizon Blog

Some startups put the cart in front of the horse. Don’t do that. Found a company. Create a product. Get product-market fit, i.e., determine…

The Pareto principle tells us that a subset of customers (say, 20%) are responsible for the majority (maybe 80%) of a company’s revenue. Analyzing…

With the Great Exuberance behind us and more restructuring pain ahead of us, it’s clear that we’re back to the standard Rule of 40 in startup land…

Growth can still happen even if you are focused on efficiency…Companies are looking for efficient growth, not growth at all costs. The good news is…

So there’s a lot of stress today in venture and in public SaaS stocks. As perhaps there should be, given the insane run we had during the peak…