The Blue Horizon Blog
SaaS Reading List for July 29: Startup Branding, Software Spending, Improving Free Trials
Some startups put the cart in front of the horse. Don’t do that. Found a company. Create a product. Get product-market fit, i.e., determine…
Blue Horizon Software Acquires Majority Interest in Nirvana Financial Solutions
CHICAGO, July 15, 2022 — Nirvana Financial Solutions Inc. and Blue Horizon Software Holdings, a Chicago-based SaaS platform focused on acquiring and operating high-quality…
SaaS Reading List for July 15: Measuring Sales & Marketing ROI, Activation, The Long Tail
The Pareto principle tells us that a subset of customers (say, 20%) are responsible for the majority (maybe 80%) of a company’s revenue. Analyzing…
SaaS Reading List for July 01: The Rule of 40, Getting to Cash-Flow Positive, Customer Success
With the Great Exuberance behind us and more restructuring pain ahead of us, it’s clear that we’re back to the standard Rule of 40 in startup land…
SaaS Reading List for June 17: Efficient Growth, Sales Efficiency, Recessions and Corrections
Growth can still happen even if you are focused on efficiency…Companies are looking for efficient growth, not growth at all costs. The good news is…
SaaS Reading List for June 03: Hypergrowth, SaaS Market Volatility, Cash, Capital Efficiency
So there’s a lot of stress today in venture and in public SaaS stocks. As perhaps there should be, given the insane run we had during the peak…