The Blue Horizon Blog

If growth has slowed, like Zoom and Shopify, it almost automatically gives you a huge boost the next 12-18 months. And if growth is strong…

The simple strategic plan, just like it sounds, is a high level overview of the business and the critical elements of the company. The goal isn’t…

At higher CAC levels, thought leadership and top-of-funnel content become even more important…there are typically more stakeholders involved…

Knowing your contribution margin is about capital discipline. Do you know where you’re spending your money? Are you mindfully investing it…

The beauty of Net Revenue Retention (NRR) is that it tells you what you want to know – once you acquire customers, what happens to…

When a financial slowdown approaches, the smartest businesses look for areas where their investment has the best leverage. Today, the greatest…