The Blue Horizon Blog
SaaS Reading List for May 6: SaaS Contracting, Churn, Strong Product Culture, Metrics Mistakes
If you already offer an annual plan, you’ll most likely find that those customers exhibit better metrics than customers on a monthly plan. This…
SaaS Reading List for April 22: Churn Insights, Customer Success, Contracting, Product Culture
Churn is a lagging indicator. Especially where business process change is involved. Don’t let low churn give you comfort, unless it’s attached…
SaaS Reading List for April 8: Customer Success SaaS Metrics, Usage-Based Pricing, Retention
Gross revenue retention rate, and why it’s gathering steam as an important metric. (Sometimes great expansion is hiding major churn and just…
SaaS Reading List for March 25: B2B SaaS Trends, Customer Advisory Boards, and Sales Efficiency
High growth (over 40% annualized) almost requires a greater than 100% net retention. Viewed another way, the turbo-boost of having your…
SaaS Reading List for March 11: Investment Data Management, Lurking Churn, Expense Ratios
The best way to grow your revenue in SaaS is to keep the revenue you do have. That’s the magic of compounding revenue. And the simplest way…
SaaS Reading List for February 25: SaaS Hypergrowth in 2022, Sales Development, Change Management
According to Gartner, the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. That’s a 5x growth in six years, and it…