The Blue Horizon Blog
SaaS Reading List for September 09: SaaS Pricing, Usage-Based Pricing, and Long Sales Cycles
If your customers demand predictable bills, then perceived pricing is the way to go. The question is do they prefer it or do they demand…
SaaS Reading List for August 27: Founder Journeys, Churn, SaaS Funding, and Core SaaS Metrics
As a founder, you’re so close to the business. You know when it’s really working, as opposed to when the metrics look…
SaaS Reading List for August 13: Core Attitudes, Great Communication, and PLG Sales Strategies
People’s core attitudes fall into one of two categories: a fixed mindset or a growth mindset. With a fixed mindset, you…
SaaS Reading List for August 6: Analysis Paralysis, Recognizing Your Team, and Start-Up Tips
But there comes a point where there’s too much data, too much analysis, and too much time trying to come up with the…
SaaS Reading List for July 30: SaaS Observations, Customer Success, and Competitive Analysis
SaaS industry observations on the first half of 2021 and an update to the SaaS Capital Index (SCI) from Rob Belcher. Since…
SaaS Reading List for July 23: North Star Metrics, Change Management, and Learnings from Five9
There’s a lot of power in where you focus your attention…Whatever companies choose as their guiding metric, all energy and…