The Blue Horizon Blog
SaaS Reading List for February: Raising Prices, Growth vs. Efficiency, Actionable Market Research
If growth has slowed, like Zoom and Shopify, it almost automatically gives you a huge boost the next 12-18 months. And if growth is strong…
SaaS Reading List for January: Strategic Planning for 2023, Growth-at-All-Costs, Product-Market Fit
The simple strategic plan, just like it sounds, is a high level overview of the business and the critical elements of the company. The goal isn’t…
SaaS Reading List for December: B2B Growth Channels, SaaS Pricing Mistakes, PLG & Profitability
At higher CAC levels, thought leadership and top-of-funnel content become even more important…there are typically more stakeholders involved…
SaaS Reading List for November: SaaS Contribution Margins, Customer Success Leadership, B2B Sales
Knowing your contribution margin is about capital discipline. Do you know where you’re spending your money? Are you mindfully investing it…
SaaS Reading List for October: Net Revenue Retention, Gross Dollar Retention, User Feedback
The beauty of Net Revenue Retention (NRR) is that it tells you what you want to know – once you acquire customers, what happens to…
SaaS Reading List for September: Customer Success and Economic Downturns, Retention, Add-Ons
When a financial slowdown approaches, the smartest businesses look for areas where their investment has the best leverage. Today, the greatest…