The Blue Horizon Blog
SaaS Reading List for June: Upgrading Functional Areas, Product-Market Fit, Marketing Teams
Now’s the time to upgrade the startup’s functional areas. While growth rate is still one of the biggest drivers of valuation, there’s a mind…
SaaS Reading List for May: SaaS Spending Growth, Marketing Funnels, Tailored Shareholder Reports
Gartner has its latest report and predictions out. They see overall SaaS spend still growing a very healthy 18% in 2023 to almost $200 billion…
SaaS Reading List for April: New Tailored Shareholder Rule, Change in Burn Multiples, Lifetime Value
Beginning in July 2024, mutual fund and ETF shareholders will begin receiving Tailored Shareholder Reports. These will be shorter, with a…
SaaS Reading List for March: Post-SVB Software Debt Market, StartUp Advice, SaaS Expansion
Some are wondering if the SVB collapse shows a particular danger in using debt to fund your business’ growth (those doing the wondering in…
SaaS Reading List for February: Raising Prices, Growth vs. Efficiency, Actionable Market Research
If growth has slowed, like Zoom and Shopify, it almost automatically gives you a huge boost the next 12-18 months. And if growth is strong…
SaaS Reading List for January: Strategic Planning for 2023, Growth-at-All-Costs, Product-Market Fit
The simple strategic plan, just like it sounds, is a high level overview of the business and the critical elements of the company. The goal isn’t…