The Blue Horizon Blog

At higher CAC levels, thought leadership and top-of-funnel content become even more important…there are typically more stakeholders involved…

Knowing your contribution margin is about capital discipline. Do you know where you’re spending your money? Are you mindfully investing it…

The beauty of Net Revenue Retention (NRR) is that it tells you what you want to know – once you acquire customers, what happens to…

When a financial slowdown approaches, the smartest businesses look for areas where their investment has the best leverage. Today, the greatest…

To identify what market to enter, and where to innovate, you’ll need to talk to customers and potential customers, a lot. Discover what problems…

Some startups put the cart in front of the horse. Don’t do that. Found a company. Create a product. Get product-market fit, i.e., determine…