The Blue Horizon Blog

What really matters is engagement. How do you get the prospect to even use the trial period at all? Many customers, for many products, won’t…

Once an entrepreneur has gained some traction, product-market fit, and the beginnings of a repeatable customer acquisition process, one of my…

But a new tax rule that went into effect last year (for tax returns being filed this year) is going to cause lots of pain for software companies…

Most venture backed software companies have built bad habits of inefficiency since their founding and investors have supported it in…

Historically, org structure sins were hidden by the abundance of capital and expectation of high cash burn in pursuit of revenue growth. But now…